"The sustainability adage, often enough, can feel like empty marketing. Consumers want environmentally conscious products, but tracking a company’s real to commitment to that goal can often be difficult. There are, however, a handful of company’s that fulfill that ambition well, like LA MILLA" - writes Matthew Corman.

"Milan-based company LA MILLA, founded by Poland-born Natalia Kalali, is a highly environmentally-conscious fashion retailer, with products made exclusively from Global Organic Textile Standard certified cotton and is completely absent of plastic" - you can read in Metro MBA.

To read full version of the article go to metromba.com: Startup Lessons: LA MILLA.

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