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Press: Startup Lessons

"The sustainability adage, often enough, can feel like empty marketing. Consumers want environmentally conscious products, but tracking a company’s real to commitment to that goal can often be diff...

Press: Italy’s Newest Sustainable Brand

"While many fashion brands refused to revisit or even reverse their harmful practices, other entrepreneurs and brand owners decided to take the matter into their own hands" - writes Linda Mohamed f...

How it all started

"I knew that our Planet needs more ECO solutions and that People need more alternatives!" - says Natalia W. Kalali, our Founder. "I was already significantly reducing the amount of plastic used at ...

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